MacroMedia
Real Estate Photography & Floorplans
Brand Identity
MacroMedia is pioneering a specialized service, aiming to break into the niche market of real estate photography in the Meanjin (Brisbane) area.
The brand concept for the business was to bring forth unparalleled expertise and innovation. An iris represents this; showcasing clients MacroMedia has the eye for the job. The iris logo is made of two parts, the lens of a camera and the silhouette of a house with a single pixel window. This pixel is referenced again in the logotype, creating cohesion between the logo and logotype. The result is a brand that provides bespoke experiences.
Brand Identity
MacroMedia is pioneering a specialized service, aiming to break into the niche market of real estate photography in the Meanjin (Brisbane) area.
The brand concept for the business was to bring forth unparalleled expertise and innovation. An iris represents this; showcasing clients MacroMedia has the eye for the job. The iris logo is made of two parts, the lens of a camera and the silhouette of a house with a single pixel window. This pixel is referenced again in the logotype, creating cohesion between the logo and logotype. The result is a brand that provides bespoke experiences.
